Apple Raises Prices on Macs, iPads by $200 or More on Some Models

Apple increases MacBook and iPad prices by 20%

The increase shows even the world's most valuable consumer electronics company with supply chain relationships that are the envy of the industry is not immune to a memory price surge that has dulled the outlook for smartphone and PC sales.

Apple's price hikes follow a slew of firms increasing device prices to help them absorb rising hardware costs.

Apple hiked the price of MacBook Air with 512 gigabytes of storage rose to $1,299 from $1,099, while the MacBook Pro with 1 terabyte of storage rose to $1,999 from $1,699.