Amazon slashed prices by 50% or more on popular brands just for Prime Day

Prime Day offers discounts across many categories, including technology, beauty products, home items, kitchen products and gift cards.

For every genuinely great deal, there are about seven duds dressed up in “lightning deal” graphics.

Amazon Prime Day Shoppers Plan to Hold Out for Steep Discounts

This year, in 2026, the magnificent savings are no different and extend to some of the most sought-after items and products that never go on sale otherwise.