Cracker Barrel CEO steps down a year after logo debacle that drew Trump’s attention

Julie Felss Masino, the Chief Executive Officer of the southern-style casual dining chain Cracker Barrel, is resigning less than a year following the uproar from prominent MAGA personalities regarding the company's temporary logo change.

Julie Felss Masino will exit her role as Cracker Barrel's CEO in August.

Cracker Barrel's chief executive is quitting a year after the company faced a widespread backlash over its controversial rebrand.

Masino, who took the helm in July 2023, will step down from the board and remain in an advisory capacity through October 9 to assist with the transition.