Meta removes controversial Instagram AI feature after user backlash

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Meta has rolled back its ‘Muse Image’ AI feature after widespread backlash over privacy and consent.

Meta, owner of Facebook and Instagram, had launched Muse Image on Tuesday, its first image-generation model from Meta Superintelligence Labs.

It allowed Meta AI users to tag public-facing accounts on Instagram and quickly use content on those accounts to create AI-generated or altered content and images.