Apple to raise gadget prices as AI drives up costs

Forbes contributors publish independent expert analyses and insights.

Apple’s price hikes may trigger broader tech industry increases amid chip crisis

A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher.

Memory chips are essential components in smart devices like mobile phones, but the boom in artificial intelligence (AI) has driven up their prices in recent months.