‘South Korea’s Amazon’ hit with record fine over data breach

Seoul: South Korea's data protection regulator on Thursday fined e-commerce company Coupang a record 624.7 billion won ($410 million) over privacy violations, including a massive data breach that affected more than 37 million users.

South Korea Fines Coupang $409 Million for Large-Scale Data Leak

Penalty amounts to 1.4% of Coupang's revenue in 2025

The penalty, imposed by the government’s Personal Information Protection Commission on Coupang — often called the “Amazon of South Korea” — marked the largest data-privacy fine in the country’s history.