Court rules Coles misled shoppers

Most of Coles’ products were at the higher price for just four weeks.

The Coles lawsuit focused ​on some 245 products advertised as being on discount between February ​2022 and May 2023, and a trial earlier this year scrutinised 14 items included in a regular promotion called "down down".

The strategy is known as “was/is” comparative pricing: Coles advertised products to shoppers with “Down Down” promotional tickets that displayed their new, supposedly discounted “is” price next to the higher “was” price.